Project I Popup – This Summer is the First Time

Project I’s first summer popup store opens at Hyundai Department Store Sinchon! 🌊 🏖️ We invite you to the [2026 Project I Seasonal Diary] popup store: ‘This Summer is the First Time’, featuring Honeyz and Acacia!

📝 About this Event

Project I is excited to announce its very first summer popup store at Hyundai Department Store Sinchon. Get ready to dive into a world full of new summer-themed illustration goods and various limited-edition products!

Join us for the [2026 Project I Seasonal Diary] popup, themed ‘This Summer is the First Time’, featuring beloved characters Honeyz and Acacia!

What to experience:

• Be among the first to explore and purchase new illustration goods brimming with refreshing summer vibes.
• Discover a treasure trove of limited-quantity products exclusively available at this popup – a true delight for fans!

This event is perfect for:

• Fans who adore Project I’s seasonal diary aesthetic and wish to collect unique, special merchandise.
• Anyone looking to combine their love for fan culture with shopping in the cool comfort of a department store during the hot summer.

Special Benefit: Get 1 mini poster upon visit!

ℹ️ Event Details

• 📅 Period: 2026-07-10 ~ 2026-07-16
• ⏰ Opening Hours: Daily 10:30 AM ~ 10:00 PM
• 📍 Location: Hyundai Department Store Sinchon U-PLEX B2F
• 🚇 Transport: 3-minute walk from Sinchon Station (Line 2) Exit 1 via underground passage to U-PLEX. Parking available at Hyundai Department Store Main Building.
• 🎟️ Fee/Ticket: Free (No Ticket Required)
• 📝 Reservation: Follow @projecti_kr on Instagram for updates.