Estee Lauder Double Wear Playhouse Pop-up

Experience the iconic Double Wear foundation in an immersive pop-up at Shinsegae Gangnam! Discover the extended Double Wear concept through various interactive experiences and feel the brand’s unique atmosphere.


📝 About this Event

This pop-up showcases an expanded concept centered around the Double Wear foundation, offering various experiential spaces. Visitors can directly experience the products and fully immerse themselves in the brand’s mood. Perfect for those interested in the latest beauty trends and makeup products, especially those looking to try and compare long-lasting foundations. Enjoy a unique atmosphere while exploring Double Wear products.


ℹ️ Event Details

  • 📅 Period: 2026-02-26 ~ 2026-03-04
  • ⏰ Opening Hours: Mon-Thu 10:30 ~ 20:00, Fri-Sun 10:30 ~ 20:30
  • 📍 Location: Shinsegae Gangnam Central City 1st Floor Open Stage
  • 🚇 Transport: Subway Line 3, Express Bus Terminal Station, Exit 7 (5-minute walk)
  • 🎟️ Fee/Ticket: Free
  • 📝 Reservation: Pre-booking available

📍 Location

Shinsegae Gangnam Central City 1st Floor Open Stage
서울 서초구 신반포로 176 신세계 강남점 센트럴시티 1층 오픈 스테이지

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