Explore the millennium-long story of Saero Soju at the ‘Saero Central Museum’ pop-up in Seongsu! Discover the brand’s heritage and enjoy a unique cultural experience.
📝 About this Event
Soju brand Saero presents a pop-up store in Seongsu with the concept of ‘Saero Central Museum’ 🏛️. It is an exhibition space that contains the story of Saero and Saerogumi, which have continued for a thousand years. The ‘Saero Soju Millennium Secret Book’, the most precious relic among the museum’s collection, will be unveiled for the first time through this pop-up 📜. Enjoy a unique experience as you slowly explore Saero’s worldview and long history in a special space in the heart of Seongsu 🍶.
ℹ️ Event Details
- 📅 Period: 2026-03-21 ~ 2026-04-05
- ⏰ Opening Hours: Daily 11:00 ~ 21:00
- 📍 Location: The GABE, Seongsu
- 🚇 Transport: Sungsu Station (Subway Line 2), Exit 3, about 7 minutes walk
- 🎟️ Fee/Ticket: Refer to details about YES24 Early Bird Fast Track Package Ticket (Limited to 1,000 people) on 3/13 (Friday) and Naver Place Pre-booking Fast Track Admission Ticket on 3/16 (Monday)
- 📝 Reservation: Pre-booking available via YES24 and Naver Place. Instagram @saero9mi