Pop-up Store

Get ready for an adorable summer adventure! The 2026 Sanrio Kids Festival is set to open at Shinsegae Department Store

Dive into a magical world where the beloved Cookie Run: Kingdom characters meet the timeless beauty of traditional Korean artistry

Are you ready to join Cell Fusion C’s Cooling Protocol and restore your skin’s balance? The ultimate cooling base has

Step into a world of pink beauty with Luaren’s captivating popup at Off-Beauty Seongsu, a must-add to your Seongsu outing!

Isn’t this combination cheating? Park Ddugi Salt Bread and Yoajeong have come together to prepare the sweetest collaboration of this

Vuori, embodying the vibrant spirit of California, is bringing its unique experience to Seongsu-dong! 📝 About this Event Get ready

Discover the latest trends, unique indie labels, designer collections, and K-drama featured brands at THE LOOK: Brand Discovery Popup! 📝

Prepare for an extraordinary exhibition of empathy and emotion set to grace Jongno, promising a truly unique emotional journey. 📝

Ahead of TWICE’s long-awaited World Tour Finale concert, news of an irresistibly cute pop-up store has been announced. 📝 About

You, who somehow crash-landed at Tokkiful Villa… Fluffy, soft…?! You’ve encountered Myonyangi and Meonggu… 📝 About this Event Welcome to