Hello there! I’m Min, your local expert living in the heart of Korea. As the chilly winds begin to whistle through the skyscrapers of Seoul and the quiet alleys of traditional villages, there’s one thing that makes every Korean’s heart flutter: the sight of steam rising from a street-side cart.
With my background in Korean Culinary Arts and Baking/Pastry, I have a bit of a soft spot for the science and soul behind these treats. Today, I want to take you on a cozy, flavorful journey through the “Essential Korean Winter Snacks” that define our coldest season. Trust me, by the end of this, you’ll be craving a bite!
❄️ The Cozy Culture of Korean Winter Snacks
In the past, Korean winters were incredibly harsh, and heating wasn’t as advanced as it is today. People would gather around embers or sit on the Ondol (traditional floor heating) to stay warm. Naturally, snacks that could be made using fire or steam became the go-to comfort foods.
These aren’t just snacks; they are vessels of “Jeong” (affection). According to recent trends, while modern cafes are everywhere, over 70% of Koreans still feel that winter hasn’t truly arrived until they’ve spotted a Bungeo-ppang stall!
🍠 Gun-goguma (Roasted Sweet Potatoes) – The Scent of Nostalgia

If you walk down a Korean street in December, you’ll likely catch a sweet, smoky aroma. That’s Gun-goguma. Traditionally roasted in large metal drums over hot coals, these sweet potatoes are the ultimate winter soul food.
- The Science of Sweetness: Since these are harvested in fall and stored, the starches turn into sugars over time. When roasted slowly, they become incredibly soft and syrupy.
- The Experience: Imagine peeling back the charred, papery skin to reveal a vibrant, golden-yellow center steaming in the cold air. It’s like holding a little edible heater!
- Pro Tip: In Korea, we love eating these with a side of Kimchi. The cold, spicy crunch of Kimchi balances the sweet, hot potato perfectly. It sounds wild, but it’s a culinary masterpiece!

🌰 Gun-bam (Roasted Chestnuts) – A Nutty Winter Hug
While sweet potatoes are soft, Gun-bam offers a satisfying, chewy texture. Vendors often toss them in large rotating drums, making a rhythmic “click-clack” sound that is music to our ears.
- Historical Roots: Chestnuts have been a staple in Korean royalty and ancestral rites for centuries.
- The Flavor: They are smoky, earthy, and subtly sweet. Peeling them is half the fun—getting that perfect, whole nut out of the shell feels like a tiny victory!

☁️ Hoppang – The Fluffy Cloud of Joy
Hoppang is a steamed bun that sits beautifully in glass warmers at every convenience store. The name comes from the sound “Ho-Ho”—which is what we do when we blow on hot food to cool it down, and also represents a family laughing together.
The Flavor Palette
Gone are the days of just Red Bean! Today, you can find:
- Classics: Sweet Red Bean, Vegetables.
- Modern Twists: Pizza, Sweet Potato, Matcha, Choco, and even Soy Sauce Braised Chicken!
- Pop Culture: Recently, Hoppang gained even more fame appearing in the K-drama Typhoon Corporation, where the protagonist enjoys them as his favorite snack.


💡 Min’s Secret: The Perfect Microwave Hoppang
Can’t find a street stall? You can make them perfectly at home!
- The Steam Trick: Place a cup with 1/3 water in the microwave. Put the Hoppang upside down on top of the cup.
- Timing: 1 minute for one bun (700W).
- The Result: The steam from the cup makes the bread pillowy soft, just like a professional steamer!


🐟 Bungeo-ppang – The Iconic “Fish Bread”
You can’t talk about Korea without mentioning Bungeo-ppang. It’s a fish-shaped pastry filled with sweet fillings.
- The “Bung-se-kwon” Phenomenon: This is a funny new word (Bungeo-ppang + Yeok-se-kwon/Station area). It refers to a neighborhood lucky enough to have a Bungeo-ppang stall! There are even apps now to track where these “Golden Fish” are hiding.
- Cultural Expression: In Korea, if a child looks exactly like their parent, we say, “You guys are Bungeo-ppangs!”—because they came from the same mold.
- Varieties: While Red Bean is the OG, Choux Cream (Custard) is a huge hit with the younger generation. In Busan, you might even find some with seafood twists!

🍯 Hotteok – The Sweet, Sizzling Temptation
Hotteok is a chewy pancake filled with brown sugar, cinnamon, and nuts, pressed flat on a greasy griddle.
- The Evolution: It originated from Chinese merchants in the 19th century but evolved into a Korean staple. In the 1970s, as cooking oil became widely available, the “deep-fried” crispy style we love today was born.
- Regional Specialties: * Seoul (Insadong): Traditional sugar-filled.
- Busan (Jagalchi Market): Famous Ssiat Hotteok (Seed Hotteok) stuffed with a handful of sunflower and pumpkin seeds after frying. It’s crunchy, salty, and sweet all at once!
- Caution: The syrup inside is basically “lava sugar.” Always take a tiny nibble first to let the steam out, or you’ll have a very hot surprise!


🍢 Eomuk (Fish Cakes) – Comfort in a Cup

Lastly, we have Eomuk. You’ll see long wooden skewers of folded fish cakes submerged in a deep vat of savory broth.
- The Ritual: The best part? The soup is free! You grab a paper cup, ladle out some hot broth, and sip it while eating your skewers. It’s the ultimate “warm-up” for your soul.
- As Seen on Screen: You’ve likely seen this in almost every K-drama, from Boys Over Flowers to Strong Girl Bong-soon. It’s the universal food of the people.

💖 Wrapping Up with a Warm Heart
Korean winter snacks are more than just food; they are a way for us to embrace the cold with a smile. They represent the “Slow Life” in a fast-paced country—stopping for five minutes at a stall, chatting with the owner, and feeling the warmth seep back into your fingertips.
If you ever find yourself in Korea during the winter, please, put on your thickest scarf, head to the nearest street cart, and try a Bungeo-ppang. I promise it will be the highlight of your trip!
Which of these snacks are you most curious to try? Let me know, and I can give you more specific recommendations on where to find the best ones in Seoul! ❄️✨
A certified Korean chef and baker. Min shares authentic tastes of Korea, from hidden local gems to traditional recipes and everyday lifestyle.



