2026 MUBEPE in Seongsu Pop-up Store

For just three days, Musinsa Beauty takes over Seongsu Street, inviting you to a vibrant beauty festival where all paths lead to a unique journey of discovery!

📝 About this Event

Discover ‘MUBEPE in Seongsu,’ a captivating three-day beauty festival connecting various exciting locations across the Seongsu District. This event kicks off with main pop-up stores from over 60 rising beauty brands, inviting you to explore the Musinsa Megastore Seongsu and a variety of partner stores throughout the area.

Engage in exciting programs such as the ‘Find Your Own Beauty Persona’ event, explore exclusive booths and unique promotions from rising beauty brands, and visit the special Musinsa Beauty Collaboration Zone. Participate in diverse events and receive generous gifts upon your visit, including a welcome gift set (reusable bag, parasol) upon entry. It’s the perfect opportunity to discover your ‘Next Beauty Style’!

ℹ️ Event Details

• 📅 Period: 2026-08-21 ~ 2026-08-23
• ⏰ Opening Hours: 10:00 AM ~ 8:00 PM (Daily). Please note that admission times vary by session (1st session: 10:00 AM – 1:00 PM, 2nd session: 1:30 PM – 4:30 PM, 3rd session: 5:00 PM – 8:00 PM). Visitors are advised to check their reserved ticket for specific entry times.
• 📍 Location: MUBEPE Hall & Next Beauty Hall in Seongsu District
• 🚇 Transport: Not specified. Public transport is generally recommended for Seongsu District.
• 🎟️️ Fee/Ticket: This is a ticketed event. Various ticket types (Super Early Bird, Early Bird, General Tickets) were offered for purchase.
• 📝 Reservation: Reservation was required for entry, and tickets were available for purchase via the official Musinsa website (prior to 2026-08-16): musinsa.com. For event updates, follow @musinsa_beauty on Instagram.