Guess Pop up Store – ROOM 1981

Experience the Guess Pop-up Store – ROOM 1981, a reinterpretation of the brand’s DNA based on the originality and American heritage of 1981, the year GUESS was born.


📝 About this Event

This pop-up showcases the 2026 S/S campaign with GUESS global ambassador Stray Kids’ Hyunjin, iconic denim styles, and a fresh take on GUESS’s heritage. Enjoy exclusive benefits only at ROOM 1981, such as denim laser engraving, T-shirt customization, and special shopping bags with purchase.


ℹ️ Event Details

  • 📅 Period: 2026-04-24 ~ 2026-04-26
  • ⏰ Opening Hours: 10 AM ~ 8 PM. Pre-booking is available from 1:30 PM to 3:30 PM on April 24th (Friday) and from 10 AM to 6 PM on April 25th (Saturday) and 26th (Sunday) for those who have pre-booked.
  • 📍 Location: Nova Portal
  • 🚇 Transport: 19 meters from Exit 3 of Seongsu Station Line 2
  • 🎟️ Fee/Ticket: Free
  • 📝 Reservation: Online advance booking: Naver Reservation only. On-site registration is available, but priority is given to customers with advance reservations.

📍 Location

Nova Portal
서울 성동구 아차산로 116 노바포탈

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