Lee Pop-up – 101 Line 100th Anniversary

Step into the world of denim heritage and celebration at Lee’s special 101 Line 100th Anniversary Pop-up!

📝 About this Event

This Lee 101 pop-up is a tribute to Lee’s rich denim heritage, featuring a variety of engaging events and promotions designed for everyone! We invite you to explore the world of denim and embrace the autumn evening atmosphere.

• DIY Keyring Making Event: Create your own unique keyring using denim materials. Open to all pop-up visitors, no reservation needed.
• Lucky Draw Event: Follow Lee’s official Instagram (@leejeanskr) and participate in a 100% winning lucky draw!
• Pop-up Discount Promotions & Purchase Customer Events:
  • 20% off new denim products
  • 30% off previous season products
  • Additional 10% off final price when purchasing 2 or more items
  • Inner pocket archive stamping service for denim pants purchasers
  • Lee umbrella given for purchases over 100,000 KRW
  • Boot keyring (random color) given for purchases over 200,000 KRW
• DIY Keyring Workshop: Learn to craft your own denim keyrings.
  • Period: October 2 (Fri) ~ October 3 (Sat), 2026
  • Hours: 11:00 ~ 20:00
  • Participation: Open to all pop-up visitors, freely participate on-site without prior reservation.
• On-site Stopwatch Challenge: Test your precision!
  • Period: October 1 (Thu) ~ October 3 (Sat), 2026
  • Hours: 11:00 ~ 20:00
  • Challenge: Stop the stopwatch exactly at 10.1 seconds!
  • Prize: Random gift upon mission success (10% off official store coupon if gifts run out).

ℹ️ Event Details

• 📅 Period: 2026-10-01 ~ 2026-10-07
• ⏰ Opening Hours: 11:00 ~ 20:00
• 📍 Location: Lee Pop-up Store
• 🚇 Transport: 310m from Seongsu Station Exit 2 (Line 2)
• 🎟️ Fee/Ticket: Free
• 📝 Reservation: Walk-in