Uncover the secrets of Sae-ro at the Sae-ro Central Museum pop-up! A priceless artifact has been stolen, and it’s up to you to solve the mystery.
📝 About this Event
An emergency has occurred in the heart of Seongsu-dong! The Sae-ro Central Museum has been hit with a theft! Help us recover the invaluable ‘Sae-ro Soju Millennium Recipe’. This March, with the renewal and launch of Sae-ro, the Sae-ro Central Museum, which has been veiled, is scheduled to officially open. The Sae-ro Central Museum highlights the traces of Sae-ro and Sae-ro Gumi, which have been with us for the past thousand years, and is the first space to publicly display the ‘Sae-ro Soju Millennium Recipe’, the most precious of the museum’s collection. However, an unexpected millennium recipe theft occurred ahead of the opening. As a result of the search, the missing pieces of the recipe appear to remain somewhere inside the Sae-ro Central Museum. Please visit our museum opening on March 21st to discover the clues left by the culprit in the space and find the hidden pieces to help restore the millennium recipe completely. To find the lost pieces of the millennium recipe, it is recommended to learn about the ‘renewed Sae-ro’ in advance. That’s the most important part of the recipe that the criminal was aiming for! Discover various goods from the Sae-ro Central Museum and limited edition ‘Sae-ro x Chimchakman goods’! Also, enjoy the renewal of Sae-ro cocktails and desserts in collaboration with Cafe Aufglet! This pop-up is a mission experience pop-up in the form of an escape room. Admission is divided by time slot (fast track admission for pre-booked customers). After the exhibition and escape room mission experience, you can enter the tasting zone and goods zone. The experience takes 30-50 minutes.
ℹ️ Event Details
- 📅 Period: 2026-03-21 ~ 2026-04-05
- ⏰ Opening Hours: Starts operating at 11:00 AM
- 📍 Location: The Gabae
- 🚇 Transport: 280m from Exit 3 of Seongsu Station
- 🎟️ Fee/Ticket: N/A
- 📝 Reservation: Pre-booking is available through Naver/YES24 Ticket. Walk-ins are also possible.