SNOWS House of Shinsegae Cheongdam Popup

Meet the highly anticipated limited-time dessert brand, SNOWS, at its final pop-up of the winter season at House of Shinsegae Cheongdam!

📝 About this Event

The Japanese dessert brand SNOWS, available only in winter, is opening its third pop-up store at House of Shinsegae Cheongdam. SNOWS has previously garnered significant attention at pop-ups in The Hyundai Seoul and Jamsil Lotte World Mall, where long queues formed immediately upon opening and some popular products sold out early, establishing it as a highly popular winter season limited brand. Due to this overwhelming response, the House of Shinsegae Cheongdam pop-up has been confirmed as its final event this winter. The pop-up will showcase three popular products beloved in Japan: Snow Sand, Snowball, and Morinoki. You can also experience the artistic packaging featuring works by the printmaker Kazuyoshi Otani.

ℹ️ Event Details

• 📅 Period: 2026-02-06 ~ 2026-02-18
• ⏰ Opening Hours: Open until 22:00 (10 PM)
• 📍 Location: House of Shinsegae Cheongdam
• 🚇 Transport: 736m from Apgujeong Rodeo Station (Suin-Bundang Line), Exit 4
• 🎟️ Fee/Ticket: Free entry (products available for purchase)