
- 📅 Date: August 27, 2026 ~ August 29, 2026
- 📍 Venue: Euljiro Underground Plaza
- 🗺️ Address: 서울특별시 중구 을지로 지하12 (을지로1가)
The festival promises a sizzling array of activities, from interactive cooking demonstrations showcasing various uses for Yeongyang chili peppers to exciting competitions that challenge even the most seasoned spice lovers. Visitors can look forward to engaging with local farmers, learning about sustainable practices, and, of course, sampling an incredible variety of chili-infused dishes. Beyond the culinary delights, the H.O.T Festival often features traditional Korean performances, music, and art installations, creating a dynamic atmosphere perfect for families and food enthusiasts seeking an authentic taste of Korea.
Immerse yourself in the bustling energy of the festival, where the air is filled with the tantalizing aroma of fresh chilies and delectable Korean cuisine. The vibrant colors of red peppers, the cheerful chatter of attendees, and the lively sounds of traditional music create an infectious celebratory mood. Whether you’re a connoisseur of Korean food, eager to discover new flavors, or simply looking for a fun and engaging cultural experience in the heart of Seoul, the Yeongyang Chili Pepper Festival offers an exhilarating blend of tradition, taste, and community spirit.