Breguet Tradition Novelty Showcase

Step into the world of Breguet’s high-end watchmaking at this captivating novelty showcase, set amidst the striking architectural aesthetics of Neo-Brutalism.


📝 About this Event

Since 1775, Breguet’s creative spirit has brought watchmaking art to life, expanding the boundaries of possibility with a blend of humility and audacity. This novelty showcase offers a chance to experience this legacy in a space imbued with the architectural aesthetics of Neo-Brutalism. You’ll have the opportunity to discover the essence of watchmaking art infused with Breguet’s creative spirit and admire the bold and attractive Tradition Novelty lineup within the rugged yet sophisticated spatial aesthetics. This event is perfect for those who seek to experience the visual pleasure of architectural spaces alongside the precision of high-end watches, and for those who wish to explore the deep heritage and bold designs of a luxury Maison beyond typical pop-ups.


ℹ️ Event Details

  • 📅 Period: 2026-05-28 ~ 2026-05-29
  • ⏰ Opening Hours: Thursday-Friday 11:00 ~ 20:00
  • 📍 Location: STRX House
  • 🚇 Transport: 4-minute walk from Hak-dong Station (Line 7), Exit 10.
  • 🎟️ Fee/Ticket: Free admission
  • 📝 Reservation: Booking via Naver Booking: https://booking.naver.com/booking/6/bizes/1652431/items/7671333?area=bmp&startDate=2026-05-29&tab=book

📍 Location

STRX House
서울 강남구 논현로 710 STRX하우스

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