Pop-up Store

Discover the first flagship store pop-up event at emart24 Trend Lab Seongsu! Don’t miss out on limited edition items and […]

Experience a heartwarming journey of love and confession at the LUSH Seongsu Pop-up Theatre, where everyone is a star! 📝

Step into the whimsical world of eyewear brand CARIN’s ‘Butterfly’ themed exhibition, a captivating journey of art and fashion presented

Discover the secret to radiant skin at the Ongredients Inner Glow VIP Lounge in Seongsu! 📝 About this Event Join

Discover the unique experience of CAMPO Shelter’s 2026 pop-up, where style meets convenience! 📝 About this Event CAMPO Shelter is

Experience the unique taste of CHILL & LIGHT makgeolli, creamy smooth and fruitily sweet. Made with freshly milled rice from

Indulge your sweet tooth! Dessert brand Desert Gems brings a limited-time pop-up experience to Seongsu-dong. 📝 About this Event Dessert

Immerse yourself in the unique world of Alien Stage at this special collaboration cafe! 📝 About this Event The Alien

Step into the enchanting world of Sugar Sugar Rune, where sweet magic awaits you at this special popup store! 📝

An exclusive pop-up shop celebrating the merchandise adaptation of the popular soccer anime <Blue Lock> is opening at Animate Hongdae!