Pop-up Store

Experience the Guess Pop-up Store – ROOM 1981, a reinterpretation of the brand’s DNA based on the originality and American

Discover Korea’s largest offline fashion store at the grand opening of Musinsa Mega Store in Seongsu! Experience unprecedented scale and

Experience the legacy of RECARO at their first-ever Korean popup store! Discover the RECARO 2026 Collection and enjoy exclusive benefits

The 2026 Spring/Summer Lucky Guy Collection, filled with Noh Hong-chul’s energy of taking action instead of just dreaming, is released!

Experience the 2aN SCHOOL pop-up in Seongsu, featuring the new Love, Rosie collection with a peach girl mood! Discover all

Don’t miss the Prika Seongsu Pop-up, where Mr. Potato from Chuncheon Potato Field makes a special appearance! Enjoy a taste

Step up to the plate and experience the exciting collaboration between SSG Landers and Emart24 at the Trend Lab Seongsu!

Discover unique and expressive goods that reflect individual tastes and lifestyles at the Art in Goods pop-up. Explore a curated

Celebrate Honkai: Star Rail’s 3rd Anniversary with a special pop-up store in Hongdae! 📝 About this Event Experience the Honkai:

Celebrate Jeno’s 27th birthday and his 10th year since debut with special birthday events! 📝 About this Event To Czennies